Accessibility refers to assuring access for all people—including people with disabilities--to web sites. Accessible web sites are also compatible with all search engines. All of White Ink’s client web sites are designed to be highly accessible using HTML technology.
Acrobat is part of a set of applications developed by Adobe to create and view files. Acrobat is used to create the PDF files, and the Acrobat Reader is used to read the PDF files.
A browser, also called a web browser, is the software used to view, manage and access web pages. Examples of browsers are Internet Explorer, Netscape, Safari and Firefox.
Cascading Style Sheets are a series of instructions that specify how text should appear on a Web page. Web designers use CSS to set styles for text, borders, and other elements which are applied to the entire web site. Replacing a web site's style sheet can radically alter the way it appears without altering content. This can make it easier to rebrand a website or target different display types, such as print or mobile phones.
Content is the material that a web site is composed of, such as text, pictures, images or sounds.
A CMS is a collection of tools designed to allow the creation, modification organisation and removal of information from a web site. A CMS allows users who have little to no knowledge of HTML to modify existing web pages with ease.
A domain name is the unique text name corresponding to the numeric IP address of a computer on the Internet. Internet users access your website using your domain name. A Domain Name is much like a trademark or a license. It allows people to find your website by name instead of by number.
Flash allows web developers to incorporate colorful animations with text, shapes, and images into their Web pages. Because the technology is mainly vector-based, Flash animations typically don't take up a lot of disk space. This means large animations can be downloaded relatively quickly. The downside of Flash is that it is not search engine-friendly. Therefore, White Ink creates websites primarily in HTML with incorporated Flash elements. This provides clients with both search engine-friendly websites and cutting edge Flash animations.
Allows you to copy or send files (HTML-documents, graphic images, spreadsheets) from one computer to another via the Internet.
Also called an index page, it is the first and usually main page of a website.
While web pages are designed and developed on a single computer, they must be transferred to a server, or host, so that they are available to the rest of the world over the Internet. A host is simply a computer that has a constant, high speed connection to the Internet. Hosting companies rent space on these machines.
A cross-platform text-formatting system for creating web pages. HTML is the most common language used in creating websites, is very search-engine friendly and has high accessibility. Therefore, White Ink creates all of its client’s web sites using HTML. The downside of HTML is limited space for high-resource graphics, animation and sound.
A graphic containing one or more invisible regions, called hotspots, which are associated hyperlinks. Typically, an image map gives site visitors visual cues about the information made available by clicking each part of a picture or graphic. For example, a geographical map could be made into an image map by assigning hotspots to each region of interest on the map.
A Web page is interactive when it prompts a response from the user or in some way can interact with the user dynamically (examples: filling out a form).
A global network connecting millions of computers. Each Internet computer, called a host, is independent. The Internet is not synonymous with World Wide Web. The Internet and the Web are two related but separate things.
The method or protocol by which data is sent from one computer to another on the Internet. Each computer (known as a host) on the Internet has at least one IP address that uniquely identifies it from all other computers on the Internet.
A hyperlink, more commonly called a link, is an electronic connection between one web page to either (1) other web pages on the same web site, or (2) web pages located on another web site.
A format from Adobe that enables a document to be distributed on different systems while preserving the layout (.pdf).
The relative location of a web page on the list of web pages generated by a search engine. A higher ranking is desirable because it places the page nearer the top of the list making it more likely to be viewed by the person entering the search request.
The resolution of an image describes how fine the dots are that make up that image. The more dots, the higher the resolution. Web resolution is 72 dpi. Please submit all images to White Ink in 72 dpi web resolution. Please contact us for more information.
Photos, graphic images, or other intellectual property that are sold for a single standard fee and may be used repeatedly by the purchaser.
A search engines is a program that searches web pages for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index based on the words or ideas contained in each document.
The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
A computer, program or process which responds to requests for information from an user. On the internet, all web pages reside on servers (computers).
A small version of an image, normally linked to a larger version.
Similar to a real−world sense of traffic on a road or freeway, traffic in a web−sense is a measurement of the amount of users that visit a Web site.
An address referring to a document on the Internet. In other words, it is the address of an individual web page element or web document on the Internet.
Refers to the level or degree of a page's operating friendliness for the user.
Is a way of accessing information over the medium of the Internet. Browsers, such as Internet Explorer or Netscape are utilized to access the vast collection of interconnected (hyperlinked) documents on the web.